Jun 14, 2022
In Education Forum
Registering a member, in the understanding of many executive list people, is like exchanging a number for a discount, establishing mutual identities with the brand. However, with the expansion of online stores, the original offline membership system of the brand has executive list been remodeled online, and members have a lot of different values. Especially in 618 this year, the concept of membership was strongly revealed, and even replaced the presence of low-cost discounts. Every merchant is making you a member of their family, letting you buy AJ sneakers in advance, buying you cosmetics and sending you a rare sample, Such changes represent the efficiency and capability executive list of private domain operations, and the private domain traffic field on the platform has also become the next battleground for brands. As of June 16, brand merchants have added nearly 60 million members on Tmall 618. According to the data disclosed by many brands, members contribute more than 50% of GMV to merchants. Why has 618 become a node of a concentrated outbreak of members, and how will executive list the platform and brands build in-depth operations with long-life-cycle value around members? E-commerce Online" found the answer in interviews executive list with many brand merchants. 1. A great promotion for members "Member-exclusive coupons", "Members buy gifts", "Members buy first"... Liu Chang found that, unlike the previous 618, which executive list required full discounts and limited-time purchases, many brands' discounts this year have been branded as "members". After registering, I seem to have experienced the "favored" discount in a sense of dignity. In the past, brand membership meant consumption records.