Forum Posts

Rupa Islan
Jul 28, 2022
In Education Forum
In October 2014, the State Council issued the "Several Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption", which proposed that the output value of the sports industry will increase to 5 trillion in 2025, the per Buy email list capita sports area will reach 2 square meters, and the number of people who regularly participate in physical exercise will reach 5. 100 million, the goal of basically covering the whole people Buy email list with sports public services. With the country's ten-year policy support dividend and the encouragement of Internet + sports, various capitals and Internet giants have entered the sports industry. Previously, Ali invested in Evergrande and established a strategic cooperation with Real Madrid. Tencent won the exclusive online broadcast rights of the mainland NBA for 5 seasons for 500 million US dollars; later, Wanda acquired Swiss Infront Sports Media for 1 billion euros and won 26 FIFA awards. For the national and regional broadcasting rights and the sales rights for the two World Cups in 2018 and 2022, Suning won the exclusive media rights for the Premier League in mainland China and Macau in the 2019-2022 season for US$721 million. While the giants are competing for IP of sports events and laying out the sports market, entrepreneurs are also looking for opportunities to rapidly rise in the field of Internet sports. For a while, sports apps have sprung up in the public eye. For example, the football sports media community "Know the Ball Emperor", the fitness coaching apps "Hot Fitness" and "Keep", the running + social app "Yuedong Circle", etc. Among them, "Keep" and "Knowing Ball Emperor" received C-round financing in 2016, and "Yuedong Circle" received C-round financing in 2017. It can be seen that the capital side is still full of confidence and expectations for the Internet sports industry. It is worth noting that the resources and markets of big ball projects such as football and basketball have been divided up by capital giants by 80 to 90% or even more. There is not much left for startups in the huge pie of the sports industry. That doesn't mean startups don't have a chance at all. In addition to football and basketball, there are also some sports projects with a huge mass base and high participation. The potential of these projects needs to be further explored. According to iResearch's survey statistics, in 2015, the top 5 sports events that users like to watch most, small and medium-sized ball sports (badminton, table tennis, tennis, etc.) ranked third with a viewership rate of 51%. In 2016, badminton and table tennis were 46% and 44% of the viewing rate ranks 3rd and 4th, and its influence and attention cannot be ignored.
Aiyuke badminton APP product experience report
 content media
0
0
1

Rupa Islan

More actions