canopy at a bus stop in New Oxford Street, United Kingdom, capable of reproducing the activity of the street and combining it with totally unusual situations, such as the fall of a meteorite or the landing of a spaceship. The appearance of these Clipping Path unusual and surreal scenes, which seemed totally real, was made possible thanks to the application of augmented reality. The reactions of the public were very diverse, but best of all, the recording of these reactions has achieved millions of views on YouTube and other video platforms. Linx: Angels Will Fall - AX deodorant campaign for its new product in 2011 with augmented
reality In March 2011, Ax wanted to publicize its new product through the Linx: Angels Will Fall campaign, which used augmented reality. At the Vitoria train station, London, passengers began to see themselves on a large screen next to an angel that had fallen from heaven. His popularity was such that many people came to the station expressly to live that experience and take photos with that famous angel fallen from heaven. It was undoubtedly one of the most popular advertising campaigns of the famous Ax brand. Ax also took advantage of bus shelters in central Moscow to make this famous angel appear.
In this case, those users who wanted to talk to this character had to leave their email, which allowed the brand to get thousands of leads in a short time. Augmented reality, together with virtual reality or other technologies that allow the user to interact and feel part of an action, have a very powerful and impressive effect on the public. So using this type of technology to capture leads and customers is, without a doubt, one of the best techniques. 20 examples of companies that use inbound marketing By David Tomas , published on December 20, 2021