With solid technical SEO in place, layering your on-page optimization is simple. Use tools like Screaming Frog to explore and identify weaknesses and work methodically on your pages. 3. Content Content is king. That's the saying, right? It's true in a way. Your website is really just a wrapper for your content. Your content tells prospects what you do, where you do it, who you did it for, and why someone should use your business. And if you're smart, your content should also go beyond those obvious brochure-like elements and help your potential clients achieve their goals.
For service businesses, we can freely divide your content into three categories: Service Content. What you do and where you do it. Credibility content. Why a prospect should engage with your business. Marketing content. Content that helps position you as an expert jewelry retouching service and puts your business in front of prospects earlier in the buying cycle. It's really important to realize that SEO is important for all of these types of content, but it's often only really considered for service-type content. SEO is often overlooked when it comes to credibility content such as reviews,
testimonials, and case studies. As a simple example, I recently renovated a Victorian house in the UK and throughout the process I was looking for various professionals who could demonstrate relevant experience. In this case, having a well-optimized case study showing renovation work on a similar house in the area would make great long-term SEO content - it also perfectly demonstrates that the contractor can do the job, which perfectly illustrates their credibility.