Exactly. It's a process for sure. When someone talks about business growth, it sounds bad, but often I don't even necessarily think of marketing or research right away. A lot of people associate the word growth with sales, and so what are the areas where research can specifically help the business grow to overcome that mindset? John: I think there are two. There are some very tactical things that I'm going to talk about, but I want to stay on this strategy topic because I think some of the basic SEO practices or things actually help you understand messaging better, understand who your customer ideal is, understanding the journey he undertakes, the intention he has when he goes in search.
Oftentimes, I think knowing this information and knowing the questions people repeatedly ask and how they go through each stage hair masking service of the journey is really one of the best ways for you to create an overall marketing plan that will help you attract the right ideal customer with the right message and it's not just about “Hey. We appeared on page 1 for this important search term. “I think this can help you identify the core message you should create to hopefully attract that ideal customer. Kelsey: I agree because any time messaging is consistent across all channels, whether it's sales materials, your website, PPC ads, social media, it not only shows your business as more professional, but it also helps your message stay in the minds of your audience. much better.
What are some of your favorite tools to identify this or whenever you work with a new client on research and outline what their strategy will be? John: I love using a couple. It's like there isn't a magic thing. It's a bit like making soup, isn't it? You have to put all these ingredients in and you don't know what will come out of it, but a few tools that I use very frequently. One of my favorites for keyword research is a tool called KeywordTool.io. Advertising Continue reading below Probably my favorite attribute of this tool is that it will not only show you searches related to search terms, but it will also show you questions people are asking. I'm really excited about the questions because I think they show so much intention.