Poundland shuttered its own nascent ecommerce website, which launched in 2021, and the Poundshop.com website now sells Poundland’s private label ranges like PEP&CO Home.
Stand-out UX features on Poundshop.com’s “tried and tested” platform include bundle suggestions on product pages, which show customers three products ‘often bought together’ along with a clear price and singular ‘add to cart’ button. This effectively encourages customers to bump up their basket value (where the minimum order is £10).
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Poundland aims to increase order value with ‘frequently bought together’ product bundles like the one pictured, allowing three items to be added to the basket at once. Screenshot via Poundshop.com
Poundshop.com: cheaper delivery, the more you spend
Poundshop.com upsells on delivery, too, using a tiered system that offers cheaper delivery the more that customers spend. For example, a minimum order of £10 means standard delivery is £5.95, while this is reduced to £3.95 on a £30 shop, and just £1 on a £40 shop. A nice incentive to increase that order value.
The higher your order value on Poundshop.com, the less the delivery fee. Spend £10 and delivery costs £5.95. Spend £40 and delivery is £1. Image screenshot via Poundshop.com.
Aldi: ‘free delivery’ flashes
Aldi rolled out its click-and-collect service in early 2021, but it has been selling online for a number of years, beginning with wine by the case in 2016. The retailer also added an ‘online home store’ (a new section of its existing ecommerce website) in late 2021.
Like B&M, Aldi’s website clearly labels which products are available to order online, as well as those in its ‘Specialbuys’ category that are currently available with free delivery. This additional perk is bound to drive orders, but its bold blue label (which is hard to miss on product pages) is particularly effective.
You’ll notice Aldi also creates a sense of urgency with social proof, using pop-up banners that tell the shopper how many people are looking at the item or have added it to their basket in the past 24 hours.